Resources Library by ANA

New directions for innovation in products and services (French)

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Alain de Vulpian

Company: RISC S.A.

June 15, 1984

Making it all happen: The client's point of view (French)

In a company such as Regie Renault, the weight of studies carried out outside France is naturally important. Among these a large number are undertaken by our foreign branches in their particular countries. The studies to be discussed here will be...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Daniel Leconte

June 15, 1984

Causal modelling in marketing (French)

The purpose of this communication is to expose the basic principles of causal modelling, and to examine its conditions of application to marketing research. It will be showed that these models are part of a "second generation" of multivariate...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Yves Evrard

June 15, 1984

Making it all happen: The sub-contractor view (French)

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Jean Bigant

June 15, 1984

New qualitative studies (French)

The world economic crisis has had fundamental repercussions on marketing and qualitative studies. The need for exactitude and the increased culture of economic actors have resulted, to a certain extent, in the breakdown of the barrier which existed...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Author: Pascal Fleury

June 15, 1984

How to make the most of your brand (French)

This example shows well that this way of reasoning and its pertaining techniques made it possible to find a competitive locating which helped to endow red AMBASSADEUR with a strong personality and to use at the same time all the potentialities of the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Anne Marie Naud, Richard Lancestre

June 15, 1984

Videotex: A new means of service and communication (French)

The experiment proposed by Direction Generale des Telecommunication to 180 advertising companies ended in January 1983. Such a first experiment is heralding others more or less ambitious of the same kind, which is why it is now interesting to draw...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Anne Pugnet

June 15, 1983

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot

June 15, 1983

External communication and internal communications (French)

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Bernard Normand

June 15, 1982